How Can VoIP Be Used as A Marketing Tool? VoIP can often be an overlooked area of your business where you can really use the opportunity to create leads and generate new business. Whether your business takes many calls per day, or just a few per week. By not having an optimised VoIP system, you’re letting new business slip through your fingers. So, in this blog post, we’re discussing all the ways we could think of, to make VoIP a great marketing tool for your company. Voiceover artists for VoIP Firstly, Greenlight Telecoms has professional voiceover artists at just a beck and call away, pardon the pun. These professional voice artists are ideal for on hold marketing messages, for when clients are in the queue and waiting to be answered by an agent. During this downtime, where typically some companies play on hold music, we can offer a selling opportunity instead. Write a script, and the voice artists will create you an on-hold message that will sell product. IVR Menu Structure The way that you use your IVR will have a direct relation on the number of sales you take over the phone also. For instance, you could re-arrange the order of telephone options, so more people are likely to come to your sales team first, rather than support line. Impatient people often click “1” just to get through to someone to fix a problem – so why have those people come through to a support team, when you could use your sales team instead? Alternatively, you can use the IVR to help promote other sister companies. For instance, if someone wanted information on IT Support, you can add those options to the IVR as an option to call straight to that team. Recording and Analytics One of the best features of VoIP is its ability to record how colleagues are doing and the analytics behind all of the teams performance. Being able to determine who is answering the most calls, who is keeping the clients most engaged and those that have the best survey scores as a result are all things that many VoIP systems can aid with. Recording calls goes one step further. As a team leader, or manager, you can go in to call logs to see how calls are handled and take the chance to upskill your team. For where you may see opportunities to sell in a call recording, it may not be as obvious for the front-line workers answering such calls. If you can get everyone in your team singing from the same hymn sheet, then your business will be flying in no time. Specific Phone numbers for specific marketing campaigns An easy way to record which marketing campaigns are doing the best for your business in the real world, it quite simple: use different VoIP numbers depending on the campaign. That way, you can see on your telephony system which numbers are the most active, receiving the most calls. [...]
5 Things That Show You Have Poor Customer Service Experience and What You Can About It Unsatisfied customers The first reason for client loss is poor customer service, which can result in disgruntled customers who refuse to buy from you again. Customers must feel cared for and appreciated; otherwise, they will get unsatisfied and eventually abandon your company, no matter how fantastic your product is. Non-converting Leads First impressions are important, and if your potential customer has a bad experience when researching your product or service, they may vote with their feet! Similarly, a barrage of negative comments from current customers about your bad customer service will not entice them to do business with you. Damage to one's reputation Not only will clients be put off working with you, but word will go around, and other businesses may be put off partnering or collaborating with you. Monetary Loss It doesn't take a genius to recognise that any of the aforementioned factors might have a substantial negative impact on your bottom line – fewer customers and conversions Mean less money coming in. Customer service expenses, however, are typically among the first to be cut, worsening the problem. Employees who leaving. Poor phone systems are problematic not just for your customers, but also for your personnel. Months of dealing with furious and unsatisfied customers who have been kept waiting or disconnected may exhaust even the most dedicated employees. There Are Several Tools We Can Provide to Assist You Combat the Things That Bother Consumers The correct telecommunications infrastructure may aid in the transformation of your customer service. Of course, your customer service procedures and personnel are critical to keeping your customers satisfied. However, faulty phone networks ruin everything before the talk even begins! We work with businesses to understand their operations and discover the best solutions for them and their customers - regardless of industry. There Are Several Tools We Can Provide to Assist You Combat the Things That Bother Consumers Call-waiting times being reduced. Customer transfers across departments/locations are seamless. Recorded messages for frequently asked questions, such as opening hours. Calls throughout your organisation are crystal clear and dependable. Employees should be able to answer calls no matter where they are or what they are doing. Identifying your peak call periods so that you may deploy resources appropriately and be prepared.
The BT Switch Off in 2025 What is the reason for discontinuing ISDN and PSTN? The quick version is that they are outdated legacy technology with accompanying maintenance costs and disadvantages. The public switched telephone network (PSTN) transports analogue voice data over copper wires. Although substantially enhanced over the years, this technology is essentially the same in idea and architecture as the early telephone networks of the late 19th Century. Integrated Services Digital Network is also an old technology of telecommunications reaching retirement. Introduced in the late 1970s, it is a type of digital phone connection that is more reliable than analogue phone lines. ISDN was used previously to provide high-speed phone service on internet or similar digital phone networks. However, with the development of new technology, ISDN is on the way out, abandoning our need for it. BT will be phasing out the technology by 2025, ensuring that it will no longer be the default form of phone connection for broadband users. What to do after the BT Switch Off? Businesses will be unable to purchase ISDN and PSTN equipment beyond 2020. If you are using an ISDN/PSTN-based system, this is a great time to investigate other options. Although there is still plenty of time before 2025, it is critical to future proof your business, and you may find that you want to migrate as soon as possible due to the benefits that the successor 'IP'-based systems have to offer. If you don't already have a corporate telephone system, an IP-based telephone solution allows you to start from scratch. This way, you may avoid squandering money on technology and equipment that has a limited lifespan while also future proofing your small/growing business. In this case, BT's phase-out of ISDN will not harm you, and you may even gain an advantage over your competition. The Benefits of VoIP IP (Internet Protocol) telephony has been around for a while, and many businesses have already benefited from it. Eventually, all phone lines will be replaced by IP technology, which is far superior to what we have used in the past. Here's a quick review of the main business benefits of using hosted VoIP: It is cost effective as there is no need for a huge amount of on-site equipment because you only pay for the number of consumers you need, and all calls are made over internet lines. Furthermore, because there is so little on-site equipment, setting up and maintaining the system is much easier than with a typical telephone system. Alongside this is the versatility of the technology which allows you to easily add and delete users as needed. It doesn't matter where you are; you can have a phone number from anywhere you have an internet connection.
Hybrid Work Environment – The Future is Here Organizations are increasingly embracing the idea of a hybrid work environment to gain benefits in both efficiency and engagement. This means that companies are getting rid of the traditional work culture where employees report to an office every day and instead adopt a more flexible work arrangement. Employees can now choose when, where, and how they want to work. What is a hybrid work environment? With the advent of technology, many people are working remotely. This is also referred to as a "hybrid work environment." A hybrid work environment is one that has both physical and virtual working opportunities. It is becoming more popular to allow workers to combine the best of both work worlds - the advantages of working at home and the advantages of working in an office. The idea for this type of environment came from the convergence of two trends: remote working and digital transformation. In reality, it all moved forward in 2021 with Covid-19. Suddenly everyone was, or had to work from home. What are the Benefits of a Hybrid Work Environment? A hybrid working environment is the optimum combination of office space and a home office. Here are a few benefits. Work from home or the office It provides staff with the benefits of both environments by letting them work from home when they want to, but also giving them access to the physical workplace when necessary. According to Microsoft’s 2021 report, “73% of employees surveyed expressed a desire for flexible remote work options post-pandemic, and 66% of businesses said they were considering redesigning physical spaces to better accommodate hybrid work environments.” Less office space needed The traditional office environment has become outdated in the digital era because of the need for physical proximity to be less important for collaboration. The need for workplaces to accommodate hybrid work environments is becoming more and more important, not only to reflect social changes but also because it benefits business. Productivity Employees can be more productive because they are not distracted by the noise around them at the office and because it leaves them with more time for their family and personal life. Hybrid workplace technology In a hybrid workplace, workers may be in the office or telecommuting from home. In these scenarios, technology is an important tool for collaboration and communication. For example, VoIP systems are one of the most common types of hybrid workplaces that are being used in today’s workforce. Their transmission system is based on internet protocol rather than the traditional phone network, which makes it possible for employees to have a phone-like experience no matter where they are located. What's Next for The Hybrid Work Environment? The future of work is in a hybrid environment. The traditional office space won’t be obsolete, but it is changing. Hybrid working environments are flexible and cost-effective options for companies to offer their employees. It doesn’t require any expensive equipment like an onsite cafe or [...]
The Benefits of VoIP and Hosted Voice for Business Every company needs a way to connect with its customers. Hosted Voice for Business is the best solution for any company that wants to make customer-facing communications more efficient and effective. What is VoIP and Hosted Voice? VoIP is a service that converts voice into digital information. It can be used to make phone calls and transfer files. VoIP is also known as Hosted Voice because it involves the use of servers to process the voice signals. Like most VoIP services, Hosted Voice is available as a service from third party suppliers. They function by transmitting voice traffic over the internet rather than through more traditional public switched telephone networks (PSTN). VoIP has an advantage over PSTN in that it's capable of using high-quality audio without any clutter or interference from other types of connections. This gives VoIP a clear edge when dealing with more sensitive information such as legal consultations, medical advice or financial transactions which require absolute confidentiality. Types of VoIP providers There are three broad categories of VoIP providers: hosted providers, cloud providers, and hybrid providers. Hosted and cloud-based providers are more suitable for small businesses with fewer bandwidth requirements. A hosted VoIP provider is one that hosts the entire telephony system in its datacentre while a cloud provider runs the system virtually on its own servers with a software (SaaS) service model. A hybrid provider offers both models so it can offer more functionality. What are the advantages of VoIP and Hosted Voice? The biggest advantage of VoIP and hosted voice over traditional phone service is price. With VoIP, you only need your internet connection and a compatible device in order to have unlimited calling around the world at any time of day for one low monthly fee. 7 Reasons why Hosted Voice solutions are a great alternative to traditional phone systems You Can Save Money It's Easy to Use and Setup Flexible Solution for Small Businesses No Monthly Phone Bills It’s scalable It’s mobile It's Compatible with Today's Technology Choosing the right phone system for your business needs Business hosted voice is becoming a more popular choice for many companies because it is cost-effective and affordable. Cloud-based voice providers also provide better security than traditional in-house phone systems, which can help protect against hackers or other malicious attacks. To efficiently communicate with customers, your businesses should look into a hosted voice provider such as Greenlight Telecoms as it will allow you to have better control over your communications with customers and have fewer interruptions from your existing phone system or system administrator. Conclusion: The benefits of VoIP and hosted voice for businesses Hosted Voice for Business is a perfect solution for companies that want to transition to the world of automation. A hosted voice system allows you to make phone calls over the internet, enabling you to save money on long-distance phone rates. It can also be used for conferencing and even [...]
Are You Paying Too Much For Your Calls? Allow us to introduce Ninkasi, a complete telephony service from Greenlight Telecoms that’s easy to use and comes with a host of premium features as standard! Plans from as little as £7.00 per month per business user. . Ninkasi is a complete telephony service for businesses. It provides a comprehensive range of facilities and features that allow businesses to ink their fixed and mobile telephony easily and efficiently, helping them to improve their productivity and corporate image. Greenlight Telecoms is a UK based telephony specialist with a local office in Stevenage, as we start to emerge from Covid-19 lock downs, we are looking at the things that hindered our working from home. Did you have to leave your phone system on-site & divert to mobile? If so, you may be interested in a change to Hosted VoIP. Our Ninkasi telephony system allowed us to take our desk phones home, plug in and keep all the functions without disruption! Ninkasi is ideal for small and medium-sized businesses, whether they operate from one location or multiple sites. Ninkasi also allows businesses to link their office phones to mobiles, making it perfect for companies whose employees are regularly on the move. Is Ninkasi the most flexible phone system available? We think so! Is working from home hampered by an old phone system? We can help you. Do you need to cut the cost of telephony? Ninkasi Hosted VoIP can do that. Does your phone system have all the features you want? Try Ninkasi and see the difference. Can you flex the number of phones in line with your business? You can with Ninkasi (up and down) Do you get the responsive after sales support you want from your telephony partner? You do with Greenlight Telecoms. Would you like to know more or are you interested in a budgetary proposal? Please contact: 0161 883 1681 or email us.