communication

How to use VoIP as A Marketing Tool VoIP can often be an overlooked area of your business where you can really use the opportunity to create leads and generate new business. Whether your business takes many calls per day, or just a few per week. By not having an optimised VoIP system, you’re letting new business slip through your fingers. So, in this blog post, we’re discussing all the ways we could think of, to use VOIP as A Marketing Tool for your business. Voiceover artists for VoIP Firstly, Greenlight Telecoms has professional voiceover artists at just a beck and call away, pardon the pun. These professional voice artists are ideal for on-hold marketing messages, for when clients are in the queue and waiting to be answered by an agent. During this downtime, where typically some companies play on-hold music, we can offer a selling opportunity instead. Write a script, and the voice artists will create an on-hold message that will sell a product. IVR Menu Structure The way that you use your IVR will have a direct relation to the number of sales you take over the phone also. For instance, you could re-arrange the order of telephone options, so more people are likely to come to your sales team first, rather than the support line. Impatient people often click “1” just to get through to someone to fix a problem – so why have those people come through to a support team, when you could use your sales team instead? Alternatively, you can use the IVR to help promote other sister companies. For instance, if someone wanted information on IT Support, you can add those options to the IVR as an option to call straight to that team. Recording and Analytics One of the best features of VoIP is its ability to record how colleagues are doing and the analytics behind all of the teams performance. Being able to determine who is answering the most calls, who is keeping the clients most engaged and those that have the best survey scores as a result are all things that many VoIP systems can aid with. Recording calls goes one step further. As a team leader, or manager, you can go in to call logs to see how calls are handled and take the chance to upskill your team. For where you may see opportunities to sell in a call recording, it may not be as obvious for the front-line workers answering such calls. If you can get everyone in your team singing from the same hymn sheet, then your business will be flying in no time. Specific Phone numbers for specific marketing campaigns An easy way to record which marketing campaigns are doing the best for your business in the real world, it quite simple: use different VoIP numbers depending on the campaign. That way, you can see on your telephony system which numbers are the most active, receiving the most calls. For more information on [...]

The BT Switch Off in 2025 Introduction: The BT Switch Off in 2025 - What's the Deal? BT, a telecommunications company in the UK, announced that it is going to switch off its copper network by 2020. The copper network will be replaced with fibre broadband and 4G mobile networks. There are many benefits of this switch-off, but there are also many concerns. 4 Reasons Why You Shouldn't Panic About the BT Switch Off BT's plan to switch off its analogue network in 2025 is the cause of much concern among the general public. The BT switch-off is a controversial issue, with many people fearing that it will have a negative impact on their lives. However, there are some reasons why you shouldn't panic about the switch-off. Older generations will be able to use BT's digital services. It won't be difficult to get a new landline provider if you want one. There are various alternatives to using a traditional landline phone such as mobile phones, Skype and FaceTime. You can buy an analogue adaptor for your digital phone if you want to keep using it after 2025. What is the reason for discontinuing ISDN and PSTN? The quick version is that they are outdated legacy technology with accompanying maintenance costs and disadvantages. The public switched telephone network (PSTN) transports analogue voice data over copper wires. Although substantially enhanced over the years, this technology is essentially the same in idea and architecture as the early telephone networks of the late 19th Century. Integrated Services Digital Network is also an old technology of telecommunications reaching retirement. Introduced in the late 1970s, it is a type of digital phone connection that is more reliable than analogue phone lines. ISDN was used previously to provide high-speed phone service on internet or similar digital phone networks. However, with the development of new technology, ISDN is on the way out, abandoning our need for it. BT will be phasing out the technology by 2025, ensuring that it will no longer be the default form of phone connection for broadband users. What to do after the BT Switch Off? Businesses will be unable to purchase ISDN and PSTN equipment beyond 2020. If you are using an ISDN/PSTN-based system, this is a great time to investigate other options. Although there is still plenty of time before 2025, it is critical to future-proof your business, and you may find that you want to migrate as soon as possible due to the benefits that the successor ‘IP’-based systems have to offer. If you don’t already have a corporate telephone system, an IP-based telephone solution allows you to start from scratch. This way, you may avoid squandering money on technology and equipment that has a limited lifespan while also futureproofing your small/growing business. In this case, BT’s phase-out of ISDN will not harm you, and you may even gain an advantage over your competition. How to Prepare Your Business for the BT Shutdown It is not a question [...]